Lantern Books Exec ‘Cynically Optimistic’ About the Future
Martin Rowe, director of publishing for Lantern Books, offers a small, independent press’s view on marketing, online retailing, Google and more.
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We have not lost any trade business, we feel, by selling online. In the end, a book is sold no matter where it’s sold. How much we get from the sale of a book is obviously a case in point, but many of our more academic titles are … discounted anyway. … I think that publishing executives need to look at the costs and see how much [revenue] they [bring in] through the trade and how much they [bring in] through online sales, whether it’s BN.com or Amazon.com … and make their decision.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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