Lantern Books Exec ‘Cynically Optimistic’ About the Future
Martin Rowe, director of publishing for Lantern Books, offers a small, independent press’s view on marketing, online retailing, Google and more.
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… I would say that the bigger threat to publishers is from retailers publishing their own books, like when you have someone like Barnes & Noble putting out the classics at much cheaper prices [than traditional publishers], then providing free rental space in their own bookstores. I think that’s more of a threat to the bread-and-butter titles that publishers thrive on in their backlists.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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