Lantern Books Exec ‘Cynically Optimistic’ About the Future
Martin Rowe, director of publishing for Lantern Books, offers a small, independent press’s view on marketing, online retailing, Google and more.
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As a publisher who has sold books online since the company’s founding, what advice would you offer to others selling their books online for the first time?
Rowe: … You have to ask yourself the question, “What is my relationship with the trade?” … From the outset, we decided to sell online. We initiated 20-percent discounts about 18 months ago as a way of offsetting at least some of the sales that we were “losing” to Amazon. That offers a certain incentive, but it’s not something we’re wedded to. We’re not going to nickle and dime Amazon. …
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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