Lantern Books Exec ‘Cynically Optimistic’ About the Future
Martin Rowe, director of publishing for Lantern Books, offers a small, independent press’s view on marketing, online retailing, Google and more.
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What are your thoughts on the effect Google’s Book Search is having on the industry?
Rowe: We signed up for Google’s search program very early, actually. We feel that there is no danger to our company in having more content available online. The more, the better. And if Google Search can provide the kind of technological insight that we don’t necessarily have the [ability] to perform, that’s great. … We understand the reasons why some publishers are concerned about copyright. We obviously feel that there’s an issue in terms of very, very popular books that are being [made available by Google].
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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