Lantern Books Exec ‘Cynically Optimistic’ About the Future
Martin Rowe, director of publishing for Lantern Books, offers a small, independent press’s view on marketing, online retailing, Google and more.
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Are you more or less optimistic about the book publishing industry today than you were five years ago?
Rowe: Well, I think publishers are preternaturally incapable of being enthusiastic. The reason being that every book that we produce, we hope and we pray, and we have great aspirations for thinking that this book will be the one that breaks out, the one that will do gangbuster business … and we’re always amazed at the ones that do well and the ones that don’t do well. We’re all searching for that magical formula that will somehow guarantee that the book does very well. As a result, I think we’re a cynical bunch.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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