Lantern Books Exec ‘Cynically Optimistic’ About the Future
Martin Rowe, director of publishing for Lantern Books, offers a small, independent press’s view on marketing, online retailing, Google and more.
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Lantern has a MySpace profile. When did you create it, and what is the strategy behind it?
Rowe: We created it about six months ago, and the reason is that the majority of our customers link to us from MySpace. It’s actually surpassed Google in terms of search for us. And, of course, the challenge with this is that if everybody jumps on MySpace, it becomes just as unvarying as all the other methods of marketing.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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