Lantern Books Exec ‘Cynically Optimistic’ About the Future
Martin Rowe, director of publishing for Lantern Books, offers a small, independent press’s view on marketing, online retailing, Google and more.
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What are the most significant changes to the industry as a whole that you’ve seen throughout your career?
Rowe: The whole industry has changed and is changing in such a way that nobody really knows the direction it’s heading in. When I started Lantern, the big thing was e-books. I’d go to BEA [Book Expo America] or ABA [American Booksellers Association], and see these huge stands for e-books and everybody telling you that the printed word would be dead within two years. And we’re still waiting for that. I don’t think that the printed word is going to disappear anytime soon ….
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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