Reality Check
New Young Adult Title Blurs boundaries between fiction and the real world … and puts a new spin on product placement.
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Somewhere between the ages of five and 11, kids stop reading. Well, maybe not all of them, but a recent study spearheaded by Scholastic Inc. shows that readership drops off as children age. The results show that 40 percent of kids between the ages of five and eight read for fun every day. Only 29 percent of nine- to 11-year-olds read as frequently, and that number declines sharply through age 17. Running Press Book Publishers thinks it knows why—and how to reverse this troublesome trend.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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