E-Marketing Strategy: Avoid a Major Mistake in Online Marketing
5 steps for getting your Internet home in order.
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Your site's home page requires special care and should provide some content for each of your audiences. The placement and space devoted to each piece of content should be determined by the priority of the audience. The goal of your home page is to filter your audiences into the tracks of your site that have been designed for them: the bookstore track for individuals; the sales materials track for booksellers; and so on. Each audience should have a clear track to easily access what they want.
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