E-Marketing Strategy: Avoid a Major Mistake in Online Marketing
5 steps for getting your Internet home in order.
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Here's an example:
1. Sell our books.
2. Promote our books to other sellers.
3. Provide book sales materials to bookstores, media outlets, distributors and readers.
STEP 2: Define Your Ideal Audience
Now that you have defined what you would like the site to do, you should decide what types of folks will most effectively help you reach those goals. Who are your ideal customers? Who would you like to attract through your Web marketing efforts? I'll cover how to find those folks in a future column, but for now, put together a list of your site's most important audiences, ordered from most desirable to least.
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- Companies:
- People Magazine
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