E-Marketing Strategy: Avoid a Major Mistake in Online Marketing
Here's an example:
1. Individual book buyers (rough demographics: women ranging in age from 30 to 55)
2. Wholesale buyers (bookstores, distributors, national chain stores)
3. Media outlets (book reviewers, interviewers, bloggers)
STEP 3: Define Content
A site is only as good as the content it provides. People do not visit websites seeking jazzy logos or design that "pops." They come for content. Plan the Web content you will provide to the audiences you've defined. Keep in mind that the content you would like your audience to lust after—your latest commercial, your press releases, your company news—is seldom the content that they find interesting. Your content must provide value in order for it to capture an audience. Step into the shoes of your visitors. Ask yourself, "What do they want?"—not, "What do I want them to see?"
- Companies:
- People Magazine