E-Marketing Strategy: Avoid a Major Mistake in Online Marketing
5 steps for getting your Internet home in order.
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Any marketing effort's goal is to sell more stuff. Marketing on the Web is no different. However, unlike the traditional one-way marketing channels of television, print and radio, where an advertisement is sent into the throngs of millions, the Web is interactive. The rise of social media has given customers a voice and changed the expectations of the Web user for good. Your Web marketing efforts must be designed not only to sell to the throngs of millions, but to listen to them as well.
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