E-Marketing Strategy: Avoid a Major Mistake in Online Marketing
5 steps for getting your Internet home in order.
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Your own website is the most important piece of your Web marketing effort. For example, if you find yourself basking in the glow of success on Twitter—and it has tripled your Web traffic—your website must be as effective as possible at giving these new potential customers exactly what they need. If you're directing this new stream of folks to an out-of-date, cobbled-together, or loosely thought-out website, you're wasting time and money.
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