E-Marketing Strategy: Avoid a Major Mistake in Online Marketing
5 steps for getting your Internet home in order.
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On the remaining site pages, the visitor's next step toward the track's site goal should always be obvious and easy to follow.
STEP 5: The Tracking Tools
The final step is installing the tools that will—months down the road—let you know if all this work is performing as it should. I recommend two tools to start. Google Analytics will give you the long view of your Web traffic—it updates every 24 hours and provides an exhaustive amount of valuable information about your site visitors. And, to watch folks poke around your website in real-time, check out ChartBeat.
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