E-Marketing Strategy: Avoid a Major Mistake in Online Marketing
5 steps for getting your Internet home in order.
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Too often, when launching new Web marketing adventures, organizations rush to create accounts on every social media site imaginable, or buy up expensive pay-per-click advertising, only to find themselves stumped a few weeks down the road, saying "It didn't really work."
There are a few things wrong with this "guns-blazing" method, but I'd like to address the first—and most common—mistake by asking: Would you throw a giant dinner party without first cleaning your house, or better yet, having dinner planned?
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