Bringing Life to Your Backlist
What advice can you give other book publishing executives today about online book sales and book searches?
Manning: I would say … to approach it carefully, but approach it. Don’t shy away from it. Test it, and see what other people’s experiences are.
Start small. Look at your data. The nice thing about working with these programs is that if you do a test and are not satisfied, you can walk away. My feeling is if you do a test, you’ll find some reasons to go forward. BB