Bringing Life to Your Backlist
Paul Manning, vice president of book publishing for Springer, on the benefits of online marketing for older titles.
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… In the past, professionals would find out about a book or a journal from a college or from a professor or from a fellow student. There was a lot of that word-of-mouth marketing happening. This is just sort of a boost to that. It gives people more access so they can discover things and share it with their community.
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- People:
- Paul Manning
- Peter Beisser
- Places:
- U.S.
Peter Beisser
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