Bringing Life to Your Backlist
Would STM publishers benefit from the type of viral marketing some trade publishers now use allowing users to post samples from books on blogs and Web pages?
Manning: I think we’ll definitely benefit from something
like that. It’s been a marketing discussion that we’ve had for
years here. I think to a certain extent it applies to the science community more [than] it does [to] the general public. Science communities are very tight. They have societies, they have certain Web sites they go to. If someone finds the best computer book on an area, the best chemistry book on a certain area, the best engineering book, they tend to share it with their community.