Bringing Life to Your Backlist
Paul Manning, vice president of book publishing for Springer, on the benefits of online marketing for older titles.
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Ultimately, the statistics told the story … Most of the people in our community are pretty scientifically based. You give them a good scientific argument, and they respond to that.
How will these online sales methods coexist with more traditional methods of marketing books in the future?
Manning: I think they have to coexist. Everyone’s behavior is different. So there are people in the science community that are not using Google Book Search. [Their readers] find out about publications in other ways. I don’t think we can ignore those [readers]. At the same time, more people will be using this system and other systems like [it].
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- People:
- Paul Manning
- Peter Beisser
- Places:
- U.S.
Peter Beisser
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