Bringing Life to Your Backlist
Paul Manning, vice president of book publishing for Springer, on the benefits of online marketing for older titles.
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… I wouldn’t tie our success last year only to Google Book Search. It was a strong variable, and it definitely contributed. We had an incredible sales year in the U.S. … [including] getting sales on the long-tail of our backlist. We have at this point 30,000 titles in Google Book Search and all that discovery and all those inquires on buying the book increased our sales, definitely [our] backlist [sales].
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- People:
- Paul Manning
- Peter Beisser
- Places:
- U.S.
Peter Beisser
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