Bringing Life to Your Backlist
Paul Manning, vice president of book publishing for Springer, on the benefits of online marketing for older titles.
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How did Springer convince itself and its partners that Google was going to help, not hinder business?
Manning: We’re also stewards of content for authors. After books reach a certain age, they’re not really appearing in book stores. You can only find them in online stores. [Book Search] is a way that brings life to backlists. That’s really good for our authors … they don’t want their books to disappear. … It’s good for readers [that] content [is] available and easy to find, and it’s good for a publisher because it stimulates sales.
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- People:
- Paul Manning
- Peter Beisser
- Places:
- U.S.
Peter Beisser
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