Bringing Life to Your Backlist
Paul Manning, vice president of book publishing for Springer, on the benefits of online marketing for older titles.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Because of all the hits we had on backlist books—some of these books weren’t available in print—we’re aggressively going back and scanning our backlist. … From my perspective as a salesperson, it gives us a broader product portfolio. Authors will find it to be terrific because they have a book that is 15 years old that could sell a few copies a year, but it [wasn’t] available anymore. Now it is. That’s great for the relationship between the publisher and the author.
0 Comments
View Comments
- People:
- Paul Manning
- Peter Beisser
- Places:
- U.S.
Peter Beisser
Author's page
Related Content
Comments