Publisher Strikes a Chord With Holiday Book Marketing Efforts
Baker & Taylor sees social media success with 'The Guitar & Amp Sourcebook'
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PBT: Is this the first promotion of this type you've done?
GW: We've been experimenting with promotions on Goodreads for a few months now, with a variety of different books. We've found that the Goodreads community can really help to build both pre-publication and post-publication interest in a book, so we are trying to reach out to that community more and more.
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- Companies:
- People:
- Baker Taylor
- Ginger Winters
James Sturdivant
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