Publisher Strikes a Chord With Holiday Book Marketing Efforts

I love doing marketing like this, because it's never the same from one book to another. But it does make it challenging at the same time, because you can't just duplicate what you did for another book. You really have to look at each one as its own unique universe.

PBT: And most importantly, do you have a favorite guitar?

GW: I am most assuredly NOT an expert, but I have always had a soft spot for B.B. King's Lucille—though admittedly, the type of guitar that Lucille has been has changed over the years!