Publisher Strikes a Chord With Holiday Book Marketing Efforts
Baker & Taylor sees social media success with 'The Guitar & Amp Sourcebook'
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We're also trying to coordinate some local events for the author as a way to help drive awareness. We consider a book like this to be an evergreen title, so we will also continue our promotions throughout the year as opportunities arise.
PBT: How does targeting an enthusiast market influence the type of book marketing you do?
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- Companies:
- People:
- Baker Taylor
- Ginger Winters
James Sturdivant
Author's page
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