Publisher Strikes a Chord With Holiday Book Marketing Efforts
Baker & Taylor sees social media success with 'The Guitar & Amp Sourcebook'
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We rely on the author a lot—as the expert, the author will be able to give us a really good starting point for where to go to find the readers. From there, it's just a matter of figuring out how to raise awareness of the book in those markets: Is this a community that is online? Do they respond better to direct mail? Are there conventions they attend? Etc.
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- Companies:
- People:
- Baker Taylor
- Ginger Winters
James Sturdivant
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