Publisher Strikes a Chord With Holiday Book Marketing Efforts
Baker & Taylor sees social media success with 'The Guitar & Amp Sourcebook'
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GW: Well, as I said before, we really have to try and find the enthusiasts. It requires detective work because often these markets aren't going to just browse through their local bookstore for a book like this without knowing about it, so we have to really try and find ways to get the word out in those communities.
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- Companies:
- People:
- Baker Taylor
- Ginger Winters
James Sturdivant
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