Publisher Strikes a Chord With Holiday Book Marketing Efforts
Baker & Taylor sees social media success with 'The Guitar & Amp Sourcebook'
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The giveaways are very simple for the reader to enter—they just have to provide their mailing address—but when they are finished with their entry, they are encouraged (but not required) to put the book on their "to-read" list. It's this element that we have found to be the biggest impact from contests like these, because not only does it stay on that reader's profile, but that person's friends can all see that they've added this book to their list. And that can snowball to more people seeing the book, which is ultimately what we want.
PBT: How did it go? What was the response?
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- Companies:
- People:
- Baker Taylor
- Ginger Winters
James Sturdivant
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