Publisher Strikes a Chord With Holiday Book Marketing Efforts
Baker & Taylor sees social media success with 'The Guitar & Amp Sourcebook'
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GW: The response was fantastic! We were a little unsure of how such a niche non-fiction reference book would do on Goodreads—the site is much more well known for the strongholds of fiction and popular non-fiction, so it was a little bit of an experiment. But we're thrilled with the response: we had several hundred people enter the contest, and more importantly, we had about 100 people add it to their "to-read" list. For such a specific, reference type book, we're extremely pleased with that outcome.
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- Companies:
- People:
- Baker Taylor
- Ginger Winters
James Sturdivant
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