Publisher Strikes a Chord With Holiday Book Marketing Efforts
Baker & Taylor sees social media success with 'The Guitar & Amp Sourcebook'
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PBT: What other promotions are you doing around the book?
GW: With such a niche book, we really try to "go to where the fans are," so to speak. We've done targeted online advertising and blogger outreach on music blogs, done a Facebook giveaway along with some targeted Facebook advertising, and of course all of the publicity outreach to music publications.
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- Companies:
- People:
- Baker Taylor
- Ginger Winters
James Sturdivant
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