Reversal of Fortune
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In examining this question for B2B markets in general, Charles C. Poirer and Michael J. Bauer write in E-Supply Chain Using the Internet to Revolutionize Your Business, define three attributes necessary for an auction market to both develop and make sense:
1. Indifference between buyer and seller must exist; that is, it should be a situation where the buyer is truly indifferent as to the source, so long as the commodity meets required specifications. All purchasers of the commodity come to the auction with equal desirability, so long as they can accept delivery and make payments within the prescribed time frame.
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