Reversal of Fortune
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Regardless, there is a marked lack of education and knowledge about online reverse auctions and their consequences to buyers and sellers. This leads to errors, misunderstandings, and miscommunication that can have devastating liability or cost implications for participants.
Some print buyers have even seen their price for a repeat project increase due to reverse auctions versus straight bidding, because they didn't understand market conditions, and tailored their auction to achieve the desired result.
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