Reversal of Fortune
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2. Utilize a software vehicle that allows for online, real-time communication between buyer and sellers before, during, and after the auction.
3. Allow only pre-qualified, pre-categorized printers to bid on auctions suited to their capabilities and strengths.
4. To reduce input errors and speed bidding, minimize the number of line items required to enter a bid (a single, bottom-line price input box is best). If required, bidders can provide line item summaries at the auction's conclusion.
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