Reversal of Fortune
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While it's clear that buyers are being asked to do more with less, and that time, as always, is precious, I suggest buyers travel the more difficult path, and invest time reaching out to print partners.
Have them suggest ways they can help you and your company save time and money through process and product re-engineering. That's where buyers will find the sustainable, long-term savings they need, and where their print partners can provide the most value.
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