Promoting Literacy in the Digital Age
Scholastic goes global to encourage reading every day. Plus, three ways other publishers can get involved.
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Scholastic also is utilizing social networking to market the campaign via its corporate blog, "On Our Minds@Scholastic" (onourmindsatscholastic.blogspot.com), its various Facebook fan pages (its Books Club fan page alone has more than 100,000 fans) and Twitter. "We tweet daily about what's happening in the campaign," says Good. Additionally, the campaign's slogan appears on every e-mail sent from a Scholastic corporate account.
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- Companies:
- HarperCollins
- Scholastic Inc.
- People:
- Kyle Good
- Richard Robinson
- Places:
- United States
E
Janet Spavlik
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