Promoting Literacy in the Digital Age
Scholastic goes global to encourage reading every day. Plus, three ways other publishers can get involved.
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With a campaign goal to "get more children to read every day," according to Good, Scholastic will be monitoring the campaign's success. "We are measuring awareness of the messages pre- and post-campaign as well as behavioral changes in reading habits," she says. "We will also measure our success by the number of adults and children who join the You Are What You Read website and share their love of books in this social networking setting."
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- Companies:
- HarperCollins
- Scholastic Inc.
- People:
- Kyle Good
- Richard Robinson
- Places:
- United States
E
Janet Spavlik
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