Promoting Literacy in the Digital Age
Scholastic goes global to encourage reading every day. Plus, three ways other publishers can get involved.
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As an example, he points to the success of Scholastic's "The 39 Clues," a series that includes print books (8.5 million copies of the series are in print), an online world where kids become part of the stories, and collectible cards, which Robinson says "broke new ground" in the children's book market. "As we expand reading options and engage our young readers, we will continue to promote the excitement of reading so reading can compete with and be complemented with games and videos, and whatever new digital attraction appears in their world," he says.
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- Companies:
- HarperCollins
- Scholastic Inc.
- People:
- Kyle Good
- Richard Robinson
- Places:
- United States
E
Janet Spavlik
Author's page
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