Promoting Literacy in the Digital Age
Another consideration when producing e-books for children is that the current e-reading devices generally are not optimal for these types of books, which often rely heavily on graphics and illustrations. Robinson believes that the appropriate technologies are key to engaging young readers. "The needs of children on electronic devices are quite different from the functionality that the current dedicated e-readers provide. We know from listening to our young customers what they want: color, a real voice (not a simulated voice), and some animation and reading supports," he says, noting that Scholastic is preparing to launch its own e-reader software application this school year that "will give children a tailor-made e-book experience designed just for them."