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Now up and running, the database is an important aspect of the company that helps it operate efficiently and publish and ship its books in market-responsive ways, says Carleson. It has also helped the company avoid being overwhelmed by its steady double-digit growth for the past few years.
But really, can any system do everything? "It's widely acknowledged in programming and IT," says Carleson, that "the more information you give people, the more they are going to want."
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