Setting The Pace at Prima Publishing
What about proofing? That process is kept simple. For most CTP jobs, for example, Clark sends a disk and laser proofs, then receives one return set of black-and-white digital proofs created by printers' CTP systems.
Even though many pages run with a great deal of color, Clark requires color proofs only now and then for some especially complex pages. For the most part, because he has spent a great deal of time with the press operators at the plants, he is confident that they know what level of quality he is expecting.
In general, Clark concludes, "We align ourselves with vendors that take the time to understand our business. That is probably the key for us."