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On the printing and production side, the answer is not a technology miracle, just extraordinary support from printers, says John Clark, Prima's director of manufacturing. "Our vendors make it very easy for us," he says frankly.
Good communication helps, says Clark. "We spend a lot of time talking to each other. We are all basically in the communication business, so it's important that we do that well. We know them; they know us. That has saved so many jobs for us."
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