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For Prima Publishing, the fast footwork was possible because it was a familiar way of working. In part because of the time-sensitive nature of its computer- and video-game strategy books, which comprise more than one third of its titles, Prima Publishing has structured itself to be a master of the fast-turnaround book. "In that division, we publish between 120 and 130 titles a year," explains Matthew Carleson, executive vice president and COO for the company. "It's incredibly important that each one of those books are in the store the same date that the game hits the store."
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