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However, he adds, "What does make it different, when publishing 300 titles every year, is that you have 300 new products every year."
For companies to effectively organize themselves to meet a common goal, they need a common base of information, says Carleson. When he arrived at Prima, he focused on trying to find a way to ensure that all areas of the company, from editorial to marketing to sales to order fulfillment, would have access to accurate information about schedules and other critical data.
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