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Many of Prima's books are produced computer-to-plate (CTP). Sending CTP files to the printer allows Prima to skip the film output stage, Clark notes. It also permits the printer to move a book from one press to another even if the alternate press requires a different page imposition, which helps the printer by allowing quick switches to presses that are available soonest, he notes. While such time savings are helpful, Clark says that for him, the primary benefit of CTP is simply the improvement in print quality he's observed.
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