E-marketing Strategy: Content Consumption is Moving Beyond the Web Browser
Seven ideas for preparing your content for the "lean-back" world.
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You've no doubt seen that some content-producers feed out only article excerpts through their RSS feeds. This this is a mistake. If your readers are using these apps to read content, they've chosen these apps to read your content! Feeding out a partial article with a link to read the rest through a web browser —will only frustrate your readers, leaving them with an unfavorable impression of your company and leaving them less likely to add you to their daily routine.
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J.S. McDougall
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