E-marketing Strategy: Content Consumption is Moving Beyond the Web Browser
Seven ideas for preparing your content for the "lean-back" world.
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3. The web is overrun with advertising. Browsing the web for your favorite sites and content is too much like running through a gauntlet. You are bomdarded with ads—and if that weren't annoying enough, the advertisers track your movements and sell your data. People are fed up and are ditching the web browser, and apps have filled the void by providing a better alternative to bombardment from advertisers. Most content apps, such as Google's Currents, Zite, Pulse and Flipboard, are ad-free. People are switching over.
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J.S. McDougall
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