E-marketing Strategy: Content Consumption is Moving Beyond the Web Browser
Seven ideas for preparing your content for the "lean-back" world.
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Download the four major content apps I mentioned above and figure out how they work. They are all based on the same premise: a personalized collection of web content displayed more beautifully and with better organization. They all flip and swipe and scroll in wonderful ways that the web is just now beginning to figure out. Add your newly spruced feed into the app and check out your content presented more beautifully than you're used to seeing. Make sure it looks as good—if not better—than the feeds from the major media outlets.
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J.S. McDougall
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