E-marketing Strategy: Content Consumption is Moving Beyond the Web Browser
Seven ideas for preparing your content for the "lean-back" world.
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For these reasons, your content marketing tools—which include your site's content blogs, your author blogs, your social media feeds, etc.—must now take content apps into consideration. Here's how.
Optimizing Your Content for Mobile Discovery
Content discovered in these apps is never by means of a search engine. Google and the like do not point people from their search engine results pages (SERPs) to any particular app—like Zite or Flipboard or even Google's own Currents. Search engines are still limited to the web browser. Therefore, you must do some extra work.
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J.S. McDougall
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