E-marketing Strategy: Content Consumption is Moving Beyond the Web Browser
Seven ideas for preparing your content for the "lean-back" world.
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3. Let your audience know that they can read your wonderful content from within these apps. There are currently people reading your web site who would prefer to be reading your content in one of their favorite apps. But, since you're not yet a "Zite Featured Feed," for example, these people haven't yet thought to add you to their daily content app routine. In your emails, web site sidebars, tweets and status updates, let people know that you've optimized your content for reading in Zite, Flipboard, Pulse and Currents. If this is the app your readers open every day to browse content, you want your content to be there. Encourage your readers to make the migration.
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J.S. McDougall
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