E-marketing Strategy: Content Consumption is Moving Beyond the Web Browser
Seven ideas for preparing your content for the "lean-back" world.
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2. Make sure your content is presented correctly in these apps. The four apps mentioned above are basically the next generation of RSS feed readers—breathing new life into an old technology. It has probably been several years since you've thought about your RSS feed, but it's now time to feed it through Google's Feedburner service, optimize it and clean it up. You will want to make sure your entire articles are fed out through the RSS feed, that each article has a featured image, and that all the links contained within have been created using a third-party link tracking service such as bit.ly.
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J.S. McDougall
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