E-marketing Strategy: Content Consumption is Moving Beyond the Web Browser
Seven ideas for preparing your content for the "lean-back" world.
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4. There's a new phenomenon bouncing around the digital world called "social news." "Social news" would be more appropriately called "social browsing." This act is the spark of social discovery. Would-be "opinion-makers" dig through their content apps searching for important, entertaining or humorous content. Once found, they then promote it out to their followers in the hopes that they will come to be seen as a source for this compelling content, and therefore win more followers. It's a digital form of gold-mining, and you—as publisher—have plenty of gold to offer in exchange for the social promotion.
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J.S. McDougall
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